Development of the visual campaign and brand universe for the social media presence of Farol dos Abrolhos, a high-end real estate development on the coast of Bahia, Brazil.
The strategic goal was to create a visual narrative that translated the project's core concept: "For some, it's a vacation destination. For you, it's routine." The art direction focused on conveying an aspirational lifestyle, blending sophistication, nature, and well-being to attract a qualified target audience.
The project ensured the brand's visual identity was consistent across all assets, from emotional, lifestyle-focused posts to pieces communicating the development's key features, such as "Club-style leisure" and "lots starting at 420m²".
Deliverables:
Art Direction for Digital Campaign - Social Media Design (Feed and Stories Posts)
Image Treatment & Composition